Customer equity management

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Bibliographic Details
Main Author:	Rust, Roland T.
Other Authors:	Lemon, Katherine N. (Katherine Newell), Narayandas, Das
Format:	Book
Published:	Upper Saddle River, N.J. Pearson/Prentice Hall 2005
Subjects:	Customer equity > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0131419293
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.527 \|b .R87 2005
100	1	#	\|a Rust, Roland T.
245	1	0	\|a Customer equity management \|c Roland T. Rust, Katherine N. Lemon, Das Narayandas
260	#	#	\|a Upper Saddle River, N.J. \|b Pearson/Prentice Hall \|c 2005
300	#	#	\|a xxii, 551 p. \|b ill. \|c 24 cm. \|e 1 CD-Rom (4 3/4 in.)
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Customer equity \|x Management
700	1	#	\|a Lemon, Katherine N. \|q (Katherine Newell)
700	#	#	\|a Narayandas, Das
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=334251
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