Customer equity management

Saved in:
Bibliographic Details
Main Author: Rust, Roland T.
Other Authors: Lemon, Katherine N. (Katherine Newell), Narayandas, Das
Format: Unknown
Published: Upper Saddle River, N.J. Pearson/Prentice Hall 2005
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:xxii, 551 p. ill. 24 cm. 1 CD-Rom (4 3/4 in.)
Bibliography:Includes bibliographical references and index
ISBN:0131419293