Customer equity management
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Upper Saddle River, N.J.
Pearson/Prentice Hall
2005
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxii, 551 p. ill. 24 cm. 1 CD-Rom (4 3/4 in.) |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0131419293 |
Customer equity management 
Equity