Media relations measurement determining the value of PR to your company's success

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Bibliographic Details
Main Author:	Leinemann, Ralf
Other Authors:	Baikaltseva, Elena
Format:	Unknown
Published:	Aldershot, Hants, Englan Burlington, VT Gower Pub. 2004
Subjects:	Public relations > Evaluation Industrial management Mass media and business > Evaluation
Online Access:	Click Here to View Status and Holdings.
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001	wils-334240
020	#	#	\|a 0566086506 (alk. paper)
090	0	0	\|a HD59 \|b .L45 2004
100	1	#	\|a Leinemann, Ralf
245	1	0	\|a Media relations measurement \|b determining the value of PR to your company's success \|c Ralf Leinemann and Elena Baikaltseva
260	#	#	\|a Aldershot, Hants, Englan \|a Burlington, VT \|b Gower Pub. \|c 2004
300	#	#	\|a xiii, 115 p. \|b ill. \|c 26 cm
504	#	#	\|a Includes bibliographical references (p. [111]-112) and index
650	#	0	\|a Public relations \|x Evaluation
650	#	0	\|a Industrial management
650	#	0	\|a Mass media and business \|x Evaluation
700	1	#	\|a Baikaltseva, Elena
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=334240
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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