Media relations measurement determining the value of PR to your company's success

Media relations measurement determining the value of PR to your company's success

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Bibliographic Details
Main Author: Leinemann, Ralf
Other Authors: Baikaltseva, Elena
Format: Book
Published: Aldershot, Hants, Englan Burlington, VT Gower Pub. 2004
Subjects:
Public relations > Evaluation
Industrial management
Mass media and business > Evaluation
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 115 p. ill. 26 cm
Bibliography:Includes bibliographical references (p. [111]-112) and index
ISBN:0566086506 (alk. paper)

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