It's not about the technology developing the craft of thinking for a high technology corporation

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Bibliographic Details
Main Author:	Karamchedu, Varada Raj
Format:	Book
Published:	New York Springer 2005
Subjects:	New products > Planning High technology > Marketing New products > Management High technology industries > Marketing Product management > Decision making
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a Karamchedu, Varada Raj
245	1	1	\|a It's not about the technology \|b developing the craft of thinking for a high technology corporation \|c Raj Karamchedu
260	#	#	\|a New York \|b Springer \|c 2005
300	#	#	\|a xiii, 212 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a New products \|x Planning
650	#	0	\|a High technology \|x Marketing
650	#	0	\|a New products \|x Management
650	#	0	\|a High technology industries \|x Marketing
650	#	0	\|a Product management \|x Decision making
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=333861
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