Marketing communications an integrated approach

Marketing communications an integrated approach

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First published in 1993, ""Marketing Communications"" is firmly established as an international bestseller. P R Smith's contribution to the acceptance and understanding of an integrated approach to marketing communications is now universally recognized. Both marketing profes...

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Bibliographic Details
Main Author: Smith, P. R. 1957- Paul Russell (Author)
Other Authors: Taylor, Jonathan 1956-
Format: Book
Language:English
Published: London Kogan Page 2004
Edition:Fourth edition
Subjects:
Communication in marketing
Online Access:Click Here to View Status and Holdings.
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