The book publishing industry

The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an a...

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Bibliographic Details
Main Author: Greco, Albert N 1945- (Author)
Format: Book
Language:English
Published: Mahwah, N.J. Lawrence Erlbaum Associates 2005
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0805848525 (cloth)  |q hardback 
020 # # |a 0805848533 (pbk.) 
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041 0 # |a eng 
090 0 0 |a Z471  |b .G74 2005 
100 1 # |a Greco, Albert N  |d 1945-  |e author 
245 1 4 |a The book publishing industry  |c Albert N. Greco 
250 # # |a 2nd ed 
264 # 1 |a Mahwah, N.J.  |b Lawrence Erlbaum Associates  |c 2005 
300 # # |a ix, 385 pages  |b illustrations  |c 24 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references (p. 306-334) and indexes 
520 # # |a The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. 
650 # 0 |a Publishers and publishing  |z United States 
700 0 # |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=333419 
964 # # |c BOK  |d 01