The book publishing industry
The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an a...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Mahwah, N.J.
Lawrence Erlbaum Associates
2005
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. |
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| Physical Description: | ix, 385 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references (p. 306-334) and indexes |
| ISBN: | 0805848525 (cloth) 0805848533 (pbk.) |
The book publishing industry