Public relations writing principles in practice

Public relations writing principles in practice

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Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. T...

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Bibliographic Details
Main Author: Treadwell, Donald (Author)
Other Authors: Treadwell, Jill B.
Format: Unknown
Language:English
Published: Thousand Oaks, Calif. Sage Publications 2005
Edition:2nd ed
Subjects:
Business writing
Public relations
Public relations > Authorship
Online Access:Click Here to View Status and Holdings.
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Description
Summary:Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.
Physical Description:xxvi, 517 pages illustrations 26 cm
Bibliography:Includes bibliographical references and index
ISBN:1412905516 (pbk.)

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