Media economics applying economics to new and traditional media
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Thousand Oaks, Calif.
Sage
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 356 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references (p. 331-336) and index |
| ISBN: | 0761930957 (cloth : alk. paper) 0761930965 (pbk. : alk. paper) |
Media economics theory and practice