Media impact an introduction to mass media

Introduces students to the basic mass media channels - newspapers, magazines, electronic media and the Internet - in a manner that gets students excited and teaches them the impact of the media on individuals and society.

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Bibliographic Details
Main Author: Biagi, Shirley (Author)
Format: Unknown
Language:English
Published: Belmont, CA Wadsworth/Thomson 2005
Southbank, Vic., Australia;
Edition:7th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Summary:Introduces students to the basic mass media channels - newspapers, magazines, electronic media and the Internet - in a manner that gets students excited and teaches them the impact of the media on individuals and society.
Physical Description:xxv, 408 pages illustrations 28 cm. 1 CD-ROM (4 3/4 in.)
Bibliography:Includes bibliographic references (p. 384-390) and index
ISBN:0534630618 (instructor's ed.)
0534630545 (student ed.)