Media impact an introduction to mass media
Introduces students to the basic mass media channels - newspapers, magazines, electronic media and the Internet - in a manner that gets students excited and teaches them the impact of the media on individuals and society.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Belmont, CA
Wadsworth/Thomson
2005
Southbank, Vic., Australia; |
| Edition: | 7th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Introduces students to the basic mass media channels - newspapers, magazines, electronic media and the Internet - in a manner that gets students excited and teaches them the impact of the media on individuals and society. |
|---|---|
| Physical Description: | xxv, 408 pages illustrations 28 cm. 1 CD-ROM (4 3/4 in.) |
| Bibliography: | Includes bibliographic references (p. 384-390) and index |
| ISBN: | 0534630618 (instructor's ed.) 0534630545 (student ed.) |
Media/impact an introduction to mass media