PRINCIPLES OF MARKETING AN ASIAN PERSPECTIVE

PRINCIPLES OF MARKETING AN ASIAN PERSPECTIVE

For undergraduates studying Principles of Marketing courses. Principles of Marketing: An Asian Perspective provides a comprehensive coverage on topics of Marketing set in an Asian context. Learning is made more engaging for students and teaching more convenient for instructors.

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Amstrong, Gary (Author), Swee, Hoon Ang (Author), Siew, Meng Leong (Author), Chin, Tiong Tan (Author), Tse, David K. (Author)
Format: Book Chapter
Language:English
Published: Singapore Pearson/Prentice Hall 2005
Subjects:
Marketing > Asia
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