PRINCIPLES OF MARKETING AN ASIAN PERSPECTIVE
For undergraduates studying Principles of Marketing courses. Principles of Marketing: An Asian Perspective provides a comprehensive coverage on topics of Marketing set in an Asian context. Learning is made more engaging for students and teaching more convenient for instructors.
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| Main Authors: | , , , , , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
Singapore
Pearson/Prentice Hall
2005
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0131234390 |q paperback |
| 020 | # | # | |a 9780131234390 |q paperback |
| 040 | # | # | |a DLC |b eng |c DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.12.A8 |b K68 2005 |
| 100 | 1 | # | |a Kotler, Philip |e author |
| 245 | 1 | 0 | |a PRINCIPLES OF MARKETING |b AN ASIAN PERSPECTIVE |c Philip Kotler, Gary Amstrong, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan, David K. Tse |
| 264 | # | 1 | |a Singapore |b Pearson/Prentice Hall |c 2005 |
| 264 | # | 4 | |c ©2005 |
| 300 | # | # | |a 1 v. (various pagings) |b illustrations |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Based on Principles of Marketing / Philip Kotler and Gary Armstrong, 10th ed. 2004 |
| 504 | # | # | |a Includes reference and index |
| 520 | # | # | |a For undergraduates studying Principles of Marketing courses. Principles of Marketing: An Asian Perspective provides a comprehensive coverage on topics of Marketing set in an Asian context. Learning is made more engaging for students and teaching more convenient for instructors. |
| 546 | # | # | |a Text in English |
| 650 | # | 0 | |a Marketing |z Asia |
| 700 | 1 | # | |a Amstrong, Gary |e author |
| 700 | 1 | # | |a Swee, Hoon Ang |e author |
| 700 | 1 | # | |a Siew, Meng Leong |e author |
| 700 | 1 | # | |a Chin, Tiong Tan |e author |
| 700 | 1 | # | |a Tse, David K. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=331332 |
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MARKETING MANAGEMENT AN ASIAN PERSPECTIVE 
MARKETING MANAGEMENT An Asian Perspective