PRINCIPLES OF MARKETING AN ASIAN PERSPECTIVE

• Main Authors: Kotler, Philip (Author), Amstrong, Gary (Author), Swee, Hoon Ang (Author), Siew, Meng Leong (Author), Chin, Tiong Tan (Author), Tse, David K. (Author)
• Format: Book Chapter
• Language: English
• Published: Singapore Pearson/Prentice Hall 2005
• Subjects: Marketing > Asia
• Online Access: Click Here to View Status and Holdings.
• Item Description: Based on Principles of Marketing / Philip Kotler and Gary Armstrong, 10th ed. 2004
• Physical Description: 1 v. (various pagings) illustrations 28 cm
• Bibliography: Includes reference and index
• ISBN: 0131234390; 9780131234390

For undergraduates studying Principles of Marketing courses. Principles of Marketing: An Asian Perspective provides a comprehensive coverage on topics of Marketing set in an Asian context. Learning is made more engaging for students and teaching more convenient for instructors.