Wharton on making decisions

Perspectives from leaders in decision science at Wharton Organized in part through Whartona s Risk Management and Decision Processes Center, the book assembles leading researchers from Whartona s business faculty who demonstrate how to apply the latest approaches in decision--making from four perspe...

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Bibliographic Details
Main Author: Kunreuther, Howard C. (Author)
Other Authors: Gunther, Robert E. 1960-
Format: Book
Language:English
Published: New Jersey John Wiley & Sons 2001
Subjects:
Online Access:Click Here to View Status and Holdings.
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245 1 1 |a Wharton on making decisions  |c edited by Stephen J. Hoch and Howard C. Kunreuter with Robert E. Gunther 
264 # 1 |a New Jersey  |b John Wiley & Sons  |c 2001 
300 # # |a xi, 339 pages  |b illustrations  |c 24 cm 
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504 # # |a Includes bibliographical references (p. 303-330) and index 
520 # # |a Perspectives from leaders in decision science at Wharton Organized in part through Whartona s Risk Management and Decision Processes Center, the book assembles leading researchers from Whartona s business faculty who demonstrate how to apply the latest approaches in decision--making from four perspectives: personal, managerial, negotiator, and consumer. Each chapter describes how decisions are actually made, presents the ideal scenario, and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety, integrating intuition into decisions, and applying game theory and strategic decisions, to decision factors in negotiations and how choices are made about insurance and health care. 
650 # 0 |a Group decision making 
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650 # 0 |a Decision making 
700 1 # |a Kunreuther, Howard C.  |e author 
700 # # |a Gunther, Robert E.  |c 1960- 
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