Marketing

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Bibliographic Details
Main Author: Lamb, Charles W
Other Authors: Hair, Joseph F., McDaniel, Carl D.
Format: Book
Language:English
Published: Mason, Ohio Thomson/South-Western 2006
Edition:8th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxii, 736 pages illustration 28 cm
Bibliography:Includes bibliographical references (p. 702-717) and index
ISBN:032422155X