Mass media research an introduction
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is pack...
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| Format: | Book |
| Language: | English |
| Published: |
Belmont, CA
Thomson, Wadsworth
2006
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| Edition: | 8th ed |
| Series: | Wadsworth series in mass communication and journalism
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well. |
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| Physical Description: | xii, 468 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780534647186 0534647189 |
Mass media research an introduction