Mass communication theory foundations, ferment, and future

Mass communication theory foundations, ferment, and future

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Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develo...

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Bibliographic Details
Main Author: Baran, Stanley J.
Other Authors: Davis, Dennis K.
Format: Book
Language:English
Published: Belmont, CA Thomson/Wadsworth 2006
Edition:4th ed
Series:Wadsworth series in mass communication and journalism
Subjects:
Mass media > Philosophy
Online Access:Click Here to View Status and Holdings.
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