Mass communication theory foundations, ferment, and future
Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develo...
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Belmont, CA
Thomson/Wadsworth
2006
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| Edition: | 4th ed |
| Series: | Wadsworth series in mass communication and journalism
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. And because it's loaded with study tools, it will help you succeed on exams and in the course. |
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| Physical Description: | xix, 412 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references (p. 387-404) and index |
| ISBN: | 0534637973 9780534637972 |
Mass communication theory foundations, ferment, and future