From idea to profit how to market innovative products and services

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Bibliographic Details
Other Authors:	Jolly, Adam
Format:	Book
Published:	London Kogan Page 2005
Subjects:	Strategic planning New products > Marketing
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.I53 \|b J655 2005
245	0	0	\|a From idea to profit \|b how to market innovative products and services \|c consultant editor, Adam Jolly
260	#	#	\|a London \|b Kogan Page \|c 2005
300	#	#	\|a viii, 167 p. \|b ill. \|c 23 cm
500	#	#	\|a Includes index
650	#	0	\|a Strategic planning
650	#	0	\|a New products \|x Marketing
700	1	#	\|a Jolly, Adam
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=330332
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