Basic marketing a global-managerial approach
This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers ... The unifying focus of [this book is] on how to make the marketing decisions that a manager must make in deciding w...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass
McGraw-Hill Irwin
2005
|
| Edition: | 15th ed |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
Basic marketing a global-managerial approach
BASIC MARKETING MANAGEMENT
