Basic marketing a global-managerial approach
This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers ... The unifying focus of [this book is] on how to make the marketing decisions that a manager must make in deciding w...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass
McGraw-Hill Irwin
2005
|
| Edition: | 15th ed |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000nam a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-329796 | ||
| 005 | 2021026151014 | ||
| 008 | t2005 a 000 eng D | ||
| 020 | # | # | |a 9780072947038 |q hardback |
| 020 | # | # | |a 0072525231 |q hardback |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.13 |b .M369 2005 |
| 100 | 1 | # | |a Perreault, William D. |e author |
| 245 | 1 | 1 | |a Basic marketing |b a global-managerial approach |c William D. Perreault, Jr., E. Jerome McCarthy |
| 250 | # | # | |a 15th ed |
| 264 | # | 1 | |a Boston, Mass |b McGraw-Hill Irwin |c 2005 |
| 264 | # | 4 | |c ©2005 |
| 300 | # | # | |a xli, 793 [22] pages |b colour illustrations |c 28 cm |e 1 CD ROM (4 3/4 in.) |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 337 | # | # | |a computer |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 338 | # | # | |a computerdisc |2 rdacarrier |
| 490 | 1 | # | |a McGraw-Hill/Irwin series in marketing |
| 500 | # | # | |a McCarthy's name appears first on the earlier edition |
| 520 | # | # | |a This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers ... The unifying focus of [this book is] on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs.-Pref |
| 538 | # | # | |a Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a McCarthy, E. Jerome |e author |q Edmund Jerome |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=329796 |
| 964 | # | # | |c BOK |d 01 |
Basic marketing a global-managerial approach