Basic marketing a global-managerial approach
This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers ... The unifying focus of [this book is] on how to make the marketing decisions that a manager must make in deciding w...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass
McGraw-Hill Irwin
2005
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| Edition: | 15th ed |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers ... The unifying focus of [this book is] on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs.-Pref |
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| Item Description: | McCarthy's name appears first on the earlier edition |
| Physical Description: | xli, 793 [22] pages colour illustrations 28 cm 1 CD ROM (4 3/4 in.) |
| Format: | Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive |
| ISBN: | 9780072947038 0072525231 |
Basic marketing a global-managerial approach