Sports sponsorship and marketing communications a European perspective

Sports sponsorship and marketing communications a European perspective

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Bibliographic Details
Main Author: Lagae, Wim (Author)
Format: Book
Language:English
Published: Harlow, England Financial Times Prentice Hall 2005
Subjects:
Communication in marketing > Economic aspects
Sports > Economic aspects
Sports > Marketing
Sports sponsorship
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvi, 248 pages illustrations 23 cm
Bibliography:Includes bibliographical references and index
ISBN:0273687069
9780273687061

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