How come your brand isn't working hard enough? the essential guide to brand management

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Bibliographic Details
Main Author:	Cheverton, Peter
Format:	Book
Published:	London Kogan Page 2002
Series:	If you're so brilliant
Subjects:	Brand name products Product management
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Cheverton, Peter
245	1	1	\|a How come your brand isn't working hard enough? \|b the essential guide to brand management \|c Peter Cheverton
260	#	#	\|a London \|b Kogan Page \|c 2002
300	#	#	\|a xii, 180 p. \|b ill. \|c 22 cm
490	1	#	\|a If you're so brilliant
504	#	#	\|a Includes index
650	#	0	\|a Brand name products
650	#	0	\|a Product management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=329460
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