How come your brand isn't working hard enough? the essential guide to brand management
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| Main Author: | |
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| Format: | Book |
| Published: |
London
Kogan Page
2002
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| Series: | If you're so brilliant
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xii, 180 p. ill. 22 cm |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0749437286 |
The Real power of brands making brands work for competitive advantage