Corporate communications a 21st century primer
This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches dra...
Saved in:
Main Author: | |
---|---|
Format: | Unknown |
Language: | English |
Published: |
New Delhi
Response Books
2004
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
LEADER | 00000n a2200000 a 4501 | ||
---|---|---|---|
001 | wils-329067 | ||
005 | 201911410941 | ||
008 | t2004 II ag| |#001 #deng#D | ||
020 | # | # | |a 0761997466 |q paperback |
040 | # | # | |a DLC |d ITMB |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5718 |b .F47 2004 |
100 | 1 | # | |a Fernandez, Joseph |d 1968- |e author |
245 | 1 | 0 | |a Corporate communications |b a 21st century primer |c Joseph Fernandez |
264 | # | 1 | |a New Delhi |b Response Books |c 2004 |
300 | # | # | |a 282 pages |c 26 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
504 | # | # | |a Includes bibliographical references and index |
520 | # | # | |a This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn from the worlds of advertising, journalism and public relations. |
650 | # | 0 | |a Public relations |
650 | # | 0 | |a Advertising |
650 | # | 0 | |a Business communication |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=329067 |
964 | # | # | |c BOK |d 01 |
998 | # | # | |a 00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00520##a007.2||00520##b007.2|| |