Corporate communications a 21st century primer

Corporate communications a 21st century primer

This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches dra...

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Bibliographic Details
Main Author: Fernandez, Joseph 1968- (Author)
Format: Book
Language:English
Published: New Delhi Response Books 2004
Subjects:
Public relations
Advertising
Business communication
Online Access:Click Here to View Status and Holdings.
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MARC

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520 # # |a This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn from the worlds of advertising, journalism and public relations. 
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650 # 0 |a Advertising 
650 # 0 |a Business communication 
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