Corporate communications a 21st century primer
This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches dra...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Response Books
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn from the worlds of advertising, journalism and public relations. |
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| Physical Description: | 282 pages 26 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0761997466 |
Functional business communication