The rise of consumer power
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| Main Author: | |
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| Format: | Book |
| Published: |
London
Pearson/Prentice Hall
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 132 p. ill. 23 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 013067043X |
Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing