Principles of service marketing and management

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Bibliographic Details
Main Authors:	Lovelock, Christopher (Author), Wright, Lauren (Author)
Format:	Book
Language:	English
Published:	New Jersey Prentice Hall/Pearson Education International 2002
Edition:	2nd ed.
Subjects:	Service industries > Marketing > United States Service industries > Management > United States
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Principles of service marketing and management by Lovelock, Christopher

Published 1999

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