Principles of service marketing and management

Principles of service marketing and management

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Bibliographic Details
Main Authors: Lovelock, Christopher (Author), Wright, Lauren (Author)
Format: Book
Language:English
Published: New Jersey Prentice Hall/Pearson Education International 2002
Edition:2nd ed.
Subjects:
Service industries > Marketing > United States
Service industries > Management > United States
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0130950122  |q paperback 
020 # # |a 9780130950123  |q paperback 
040 # # |a UiTM, Malaysia[LIBSYS 7 (Rel 3.0)]  |b eng  |c UiTM, Malaysia[LIBSYS 7 (Rel 3.0)]  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HD9981.5  |b .L68 2002 
100 1 # |a Lovelock, Christopher  |e author 
245 1 0 |a Principles of service marketing and management  |c Christopher Lovelock, Lauren Wright 
250 # # |a 2nd ed. 
264 # 1 |a New Jersey  |b Prentice Hall/Pearson Education International  |c 2002 
264 # 4 |c ©2002 
300 # # |a 436 pages  |b illustrations  |c 25 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
526 0 # |a OCS462  |b BA235  |5 FBM 
526 0 # |a Managing Customer Knowledge  |b Bachelor of Health Administration (Hons.)  |5 Faculty of Business and Management 
526 0 # |a OCS442  |b BA234  |5 FBM 
526 0 # |a Marketing in Customer Service  |b Bachelor of Customer Service Management (Hons.)  |5 Faculty of Business and Management 
526 0 # |a OCS462  |b BA234  |5 FBM 
526 0 # |a Managing Customer Knowledge  |b Bachelor of Customer Service Management (Hons.)  |5 Faculty of Business and Management 
650 # 0 |a Service industries  |x Marketing  |z United States 
650 # 0 |a Service industries  |x Management  |z United States 
700 1 # |a Wright, Lauren  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=329049 
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