Principles of service marketing and management

Principles of service marketing and management

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Bibliographic Details
Main Authors: Lovelock, Christopher (Author), Wright, Lauren (Author)
Format: Book
Language:English
Published: New Jersey Prentice Hall/Pearson Education International 2002
Edition:2nd ed.
Subjects:
Service industries > Marketing > United States
Service industries > Management > United States
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:436 pages illustrations 25 cm
Bibliography:Includes bibliographical references and index
ISBN:0130950122
9780130950123

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