Services marketing text & cases

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Bibliographic Details
Main Author:	Nargundkar, Rajendra
Format:	Book
Published:	New Delhi Tata McGraw-Hill 2004
Subjects:	Service industries > Marketing Service industries > Case studies > Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HD9980.5 \|b .N37 2004
100	1	#	\|a Nargundkar, Rajendra
245	1	1	\|a Services marketing \|b text & cases \|c Rajendra Nargundkar
260	#	#	\|a New Delhi \|b Tata McGraw-Hill \|c 2004
300	#	#	\|a 357 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Service industries \|x Marketing
650	#	0	\|a Service industries \|v Case studies \|x Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=329005
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