Services marketing text & cases

Services marketing text & cases

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Bibliographic Details
Main Author: Nargundkar, Rajendra
Format: Unknown
Published: New Delhi Tata McGraw-Hill 2004
Subjects:
Service industries > Marketing
Service industries > Case studies > Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:357 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0070585822

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