Consumer behaviour

Practical text that explores the influences on consumer motivation and their implications for devising marketing strategy. Written in plain english, Consumer Behavior relates consumer psychology theories to real-life situations and covers the internal and external factors affecting decision making.

Saved in:
Bibliographic Details
Main Author: Webb, Karen 1968- (Author)
Format: Book
Language:English
Published: Australia McGraw-Hill 2005
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!