Consumer behaviour

Consumer behaviour

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Practical text that explores the influences on consumer motivation and their implications for devising marketing strategy. Written in plain english, Consumer Behavior relates consumer psychology theories to real-life situations and covers the internal and external factors affecting decision making.

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Bibliographic Details
Main Author: Webb, Karen 1968- (Author)
Format: Book
Language:English
Published: Australia McGraw-Hill 2005
Subjects:
Marketing
Consumer behavior
Online Access:Click Here to View Status and Holdings.
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