Consumer behaviour
Practical text that explores the influences on consumer motivation and their implications for devising marketing strategy. Written in plain english, Consumer Behavior relates consumer psychology theories to real-life situations and covers the internal and external factors affecting decision making.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Australia
McGraw-Hill
2005
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Practical text that explores the influences on consumer motivation and their implications for devising marketing strategy. Written in plain english, Consumer Behavior relates consumer psychology theories to real-life situations and covers the internal and external factors affecting decision making. |
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| Item Description: | Includes index |
| Physical Description: | 418 pages illustrations 25 cm |
| ISBN: | 0074713434 |
CONSUMER BEHAVIOUR