Persuasion in the media age

A contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential social science behavioral theories are used liberally to complement the discussion.

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Bibliographic Details
Main Author: Borchers, Timothy A. (Author)
Format: Unknown
Language:English
Published: Bostom McGraw-Hill 2005
Edition:2nd ed
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Persuasion in the media age by Borchers, Timothy A

Published 2002
Click Here to View Status and Holdings.
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