Persuasion in the media age

Persuasion in the media age

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A contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential social science behavioral theories are used liberally to complement the discussion.

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Bibliographic Details
Main Author: Borchers, Timothy A. (Author)
Format: Unknown
Language:English
Published: Bostom McGraw-Hill 2005
Edition:2nd ed
Subjects:
Mass media
Persuasion (Rhetoric)
Online Access:Click Here to View Status and Holdings.
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