Persuasion in the media age
A contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential social science behavioral theories are used liberally to complement the discussion.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Bostom
McGraw-Hill
2005
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | A contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential social science behavioral theories are used liberally to complement the discussion. |
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| Physical Description: | xxv, 448 pages, [29] illustrations 24 cm |
| Bibliography: | Includes bibliographical references (p. R-1 thru R-11) and index |
| ISBN: | 9780072862911 0072862912 (softcover : alk. paper) |
Persuasion in the media age