Shakespeare, Einstein, and the bottom line the marketing of higher education

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Bibliographic Details
Main Author:	Kirp, David L
Format:	Book
Published:	Cambridge, Mass. London Harvard University Press 2004
Subjects:	Education, Higher > Public relations > United States Universities and colleges > Marketing > United States Universities and colleges > Public relations > United States
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Kirp, David L
245	1	1	\|a Shakespeare, Einstein, and the bottom line \|b the marketing of higher education \|c David L. Kirp
260	#	#	\|a Cambridge, Mass. \|a London \|b Harvard University Press \|c 2004
300	#	#	\|a 336 p. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 265-314) and index
650	#	0	\|a Education, Higher \|x Public relations \|z United States
650	#	0	\|a Universities and colleges \|x Marketing \|z United States
650	#	0	\|a Universities and colleges \|x Public relations \|z United States
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