Shakespeare, Einstein, and the bottom line the marketing of higher education

Shakespeare, Einstein, and the bottom line the marketing of higher education

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Bibliographic Details
Main Author: Kirp, David L
Format: Book
Published: Cambridge, Mass. London Harvard University Press 2004
Subjects:
Education, Higher > Public relations > United States
Universities and colleges > Marketing > United States
Universities and colleges > Public relations > United States
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:336 p. 24 cm
Bibliography:Includes bibliographical references (p. 265-314) and index
ISBN:0674016343 (pbk.)
0674011465 (cased)

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