The Fortune at the Bottom of the Pyramid
Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty.
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| Format: | Book |
| Language: | English |
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Upper Saddle River, NJ
Pearson Education, Inc.
2005
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| Online Access: | Click Here to View Status and Holdings. |
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Emerging multinationals in emerging markets