business research methods

A balanced coverage of qualitative and quantitative methods means that no matter what approach you choose to use for your project, there are examples and case studies to help guide you through the process.

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Bibliographic Details
Main Authors: Cooper, Donald R. (Author), Schindler,Pamela S. (Author)
Format: Book
Language:English
Published: Boston McGraw-Hill Irwin 2006
Edition:ninth edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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