business research methods
A balanced coverage of qualitative and quantitative methods means that no matter what approach you choose to use for your project, there are examples and case studies to help guide you through the process.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill Irwin
2006
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| Edition: | ninth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | A balanced coverage of qualitative and quantitative methods means that no matter what approach you choose to use for your project, there are examples and case studies to help guide you through the process. |
|---|---|
| Physical Description: | xxi, 744 pages illustrations 30 cm 1 CD ROM (4 3/4 in.) |
| Bibliography: | Includes bibliographies and index |
| ISBN: | 9780073214870 0073214876 |
Business Research Methods