International marketing analysis and strategy
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| Format: | Unknown |
| Published: |
London
Routledge
2004
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvi, 816 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0415311322 (hardback) 0415311330 (pbk.) |
International marketing analysis and strategy