e-Retailing
Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-r...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
London
Routledge
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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e-Retailing
Marketing the e-Business
RESHAPING RETAIL WHY TECHNOLOGY IS TRANSFORMING THE INDUSTRY AND HOW TO WIN IN THE NEW CONSUMER DRIVEN WORLD
