e-Retailing

e-Retailing

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Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-r...

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Bibliographic Details
Main Authors: Dennis, Charles (Author), Fenech, Tino (Author), Merrilees, Bill (Author)
Format: Book
Language:English
Published: London Routledge 2004
Subjects:
Teleshopping
Internet marketing
Retail trade > Computer network resources
Electronic commerce
Online Access:Click Here to View Status and Holdings.
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Summary:Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally.
Item Description:Includes index
Physical Description:xvii, 295 pages illustrations 23 cm
ISBN:0415311411 (hardback)
041531142X (paperback)
9780415311427 (paperback)

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