Business plans that work a guide for small business

"Today's entrepreneurs are driving a new era of global transformation and growth. But before they can turn ideas into profitmaking ventures, they must craft a business plan that crystallizes and legitimizes those ideas for customers, key talent, and investors." "Business plans th...

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Bibliographic Details
Main Authors: Timmons, Jeffry A (Author), Spinelli, Stephen (Author), Zacharakis, Andrew (Author)
Format: Book
Language:English
Published: New York McGraw-Hill 2004
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