Business strategy an introduction
Provides an introduction to the subjects of business strategy and strategic management. This book includes case studies of varying lengths with questions included for assignment and seminar work; and a discussion of both traditional theory and the research in the field.
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford; Boston
Butterworth-Heinemann
2002
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HD30.28 |b .C356 2002 |
| 100 | 1 | # | |a Campbell, David |d 1963- |e author |
| 245 | 1 | 0 | |a Business strategy |b an introduction |c David Campbell, George Stonehouse and Bill Houston |
| 250 | # | # | |a 2nd ed |
| 264 | # | 1 | |a Oxford; Boston |b Butterworth-Heinemann |c 2002 |
| 264 | # | 4 | |c ©2002 |
| 300 | # | # | |a xxi, 478 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Previous ed.: 1999 |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Provides an introduction to the subjects of business strategy and strategic management. This book includes case studies of varying lengths with questions included for assignment and seminar work; and a discussion of both traditional theory and the research in the field. |
| 650 | # | 0 | |a Business planning |
| 650 | # | 0 | |a Strategic planning |
| 700 | 1 | # | |a Stonehouse, George |e author |
| 700 | # | # | |a Houston, Bill |d 1928- |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=326866 |
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Business strategy an introduction